tony brook

TOM trainer, presenter and coach

A well-known family therapist explained that the secret to successfully working with families is watch what the family are doing and present it back to them, in such a way that it appears as comical as possible.
Perhaps it’s the same with training and coaching: get people in a good mood, tell them funny stories that demonstrate important principles, make them laugh, keep them open and engaged, help them feel good about themselves, give them memorable and powerful experiences to cement-in learning and then give them time to reflect on the future…

Tony believes these are the essential ingredients for a successful learning experience. If people don’t leave on a high, thinking and talking about their experiences then the chances are that not much more is going to happen for most of them.

Tony embraced the TOM principles in 2007 and has been an integral part of its development ever since:

The TOM concepts blended seamlessly with my own experience in training, presenting and coaching. TOM is more a set of principles than a rigid set of models, and these principles allow the deliverer to ensure every point is hit home clearly; principles explained in a variety of ways to suit different individual learning and behavioural styles.

Tony has 20 years of management training experience in the UK and has worked in the areas of leadership, communication and team-building.

Many of the country’s most successful companies, such as M&S, Tesco, Diageo, BT, Royal Mail, NHS, Pfizer, Fujitsu to name but a few, have all experienced his touch.

In each case he has worked with management teams developing their skill sets in management and communication.

’The best thing about working with the TOM models is the impact they have on participants. Within the first hour people have surprised themselves by outperforming their own expectations! – People leave the courses armed with knowledge and experience, and also with plans and the confidence to carry them out. TOM courses and coaching sessions are both useful and fun for me as well as the attendees.

My main purpose is to assist clients in achieving their desired goals, but having fun along the way is of paramount importance.’

Tony is a skilled and gifted trainer, speaker and presenter who engages with people naturally and with great ease. He explains complex principles using simple examples in everyday language.

He was acclaimed JCI Best UK trainer 2005, European Debating Championship winning team captain 2005, BJC Most outstanding public speaker in 2002 and in 2006 was JCI ‘off the cuff speaking’ champion.

There are numerous memory hooks to help embed the learning, memorable activities for those that like to ‘do’, and each course or learning intervention is an active demonstration of the principles used to train or coach. This invokes one of the most powerful learning principles of all, i.e. ‘monkey see, monkey do!’

‘The atmosphere in his sessions is always one of productivity and fun, learning and support, which is another powerful example of what the right approach and attitudes can produce.’


Please contact us to arrange a meeting or session with Tony.

TOM: Flexible and effective training is the best way!

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